Next, Snickers bought Google Ads around these misspelt search terms to promote their latest campaign.
Taking a novel approach to marketing their chocolate bars, Snickers worked with Google to identify the top 500 commonly misspelt words among users. Example of a Digital Brand Activation: SnickersĪ great example of an effective digital brand activation would be none other than Snickers.
Furthermore, in times of a pandemic where digital transformation has been accelerated like never before, there is no better time for your business to embark on a journey to digital activations. Given the Internet age we live in today, it is necessary for brands to use digital activations to reach out to their digitally savvy customers who are spending more time on their mobile devices. Compared to brand activations of the past, these digital experiences are faster, less expensive and more measurable. Leveraging on audience micro-targeting and an intent-based strategy, a digital brand activation aims to raise brand awareness and drive sales. Today, with the rise of the Internet and online experiences, brand activations are now going digital. In the past, traditional brand activations relied on methods such as roadshows, events or guerilla marketing techniques to reach out to their customers.
Keeping pace with new technological advancements and changes in society, brand activations have significantly evolved over the years. Known as brand activations, businesses aim to attract and eventually motivate customers to make a purchase from their brand. Regardless of which factor it was, these are just some of the many ways businesses use to build relationships with their customers. What was the last item you purchased this week? Can you recall the factors that influenced you to make that decision? It could have been an Instagram advertisement that popped up on your screen or an experience at a physical retail store that fuelled your purchase decision.
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